Form cover
Page 1 of 1

Pro : Surge Pricing

A 4-Week Deep Dive into Dynamic Pricing for Ride-Hailing Platforms. Every day, ride-hailing platforms face a crucial challenge: efficiently matching thousands of drivers with riders while ensuring platform sustainability
This 4-week track takes you through the complete journey of understanding and designing a surge pricing system. Starting from fundamental market dynamics, you'll progress through the ride-hailing ecosystem, data analysis, and finally, build a comprehensive surge pricing algorithm. By the end, you'll understand not just the 'what' but the 'why' behind every component of surge pricing systems.

Perfect for:

• Students interested in Product/Engineering/Analytics profiles • Product managers working on marketplace products • Business analysts focusing on platform economics • Tech professionals wanting to understand complex pricing systems

Week 1: Understanding the Driver's World

Focus Areas:
• Why do drivers choose certain times to drive? • How do drivers make money on ride-hailing platforms? • What makes drivers leave or stay on a platform? • How do driver incentives work? • What data helps us understand driver behavior?
Outcome:
• Driver earnings calculator • Driver behavior analysis • Peak time opportunity map • Simple supply prediction model

Week 2: Inside the Rider's Mind

Focus Areas:
• How do riders decide on ride prices?
• When do riders cancel rides?
• What makes riders choose between platforms?
• How do different types of riders behave?
• What affects rider waiting time?
Outcome:
• Rider type analysis
• Price sensitivity study
• Cancellation patterns report
• Demand prediction framework

Week 3: Balancing the Marketplace

Focus Areas:
• How do supply and demand interact?
• What happens during rain or events?
• How do zones affect pricing?
• What makes a marketplace efficient?
• How do we measure marketplace health?
Outcome:
• Supply-demand gap analyzer
• Zone performance dashboard
• Event impact calculator
• Market efficiency scorecard

Week 4: Building the Surge Algorithm

• How to design pricing algorithms
• When to trigger surge pricing
• How to handle special events
• What constraints to consider
• How to measure success
Outcome:
• Complete surge pricing algorithm
• Testing framework
• Implementation guide
• Performance measurement system

Final Takeaway

At the end of this 30 day track. You will be able to understand and explain fundamentals of surge pricing and add a similar section to your resume.
Designed a minimal surge pricing system for ride hailing platforms
• Built a surge pricing algorithm that automatically adjusts ride prices based on driver availability, rider demand, and local events - helping match more rides during peak hours
• Analyzed how price changes affect driver earnings and rider behavior, showing how a well-designed surge system increases both driver earnings and platform reliability
• Designed response strategies for handling demand spikes during predictable events (like office hours) and unexpected ones (like sudden rain), ensuring consistent ride availability
• Developed a testing framework to measure surge pricing effectiveness, focusing on metrics that matter: rider waiting time, driver earnings, and successful ride matches