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Subscription Spike During Diwali

Problem Statement:

During Diwali season, streaming platforms observe a significant increase in subscriptions from Tier 2/3 Indian cities. What's the most likely cause? Options: Festival-specific regional content releases Special holiday discount pricing Urban users setting up accounts for parents Mobile carrier bundled offers
Answer : Urban users setting up accounts for parents

Solution

Urban users setting up accounts for parents is the most likely cause.
Justification
1. Content releases can't explain the pattern
- Regional content releases happen year-round
- Impossible to create specific content for all regions simultaneously
2. Holiday pricing is unlikely

- Discounts work in any season
- No logical connection to Tier 2/3 specific growth
3. Urban users setting up accounts fits the pattern

- Aligns with Diwali tradition of family visits
- Explains urban-to-rural usage pattern
- Matches tech adoption patterns in India
4. Mobile carrier bundles lack clear reasoning
- No specific advantage to festival timing
- Carriers run promotions throughout the year

Applications in Other Industries

Digital Banking
- Children help parents set up accounts during visits
- Setup location differs from usage location
Food Delivery
- Urban children install apps on parents' phones
- Usage continues after children return to cities
Digital Payments
- Festival visits drive parent adoption
- Children facilitate initial setup and training

Takeaway

Content releases, holiday pricing, and carrier promotions happen year-round, with no specific tie to Tier-2/3 cities. The pattern of urban users setting up digital services for family during visits is more logical, as seen across food delivery and stock trading apps.

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